Tom Keefe

Spirited Communication

Tag: survey

VR, AI Will Be Mainstream Soon Enough (Part 1)

April 25, 2016 /

VR Demo by Matt Overbey at VCI IMG_4265Two presentations focused on “breakthrough” topics during the April 19 “Global Street Fight” business communications conference in Chicago, organized by G&S Business Communications

The topics, virtual reality (VR) and artificial intelligence (AI) narrative science, were fanciful ideas just a few years ago. They have become nearly mainstream, but awareness and adoption by communication and business leaders is just now accelerating.

No better sign of that move toward the mainstream is possible than a photo of U.S. President Barack Obama and German Chancellor Angela Merkel geeking out on VR during a tour of the Hannover Messe trade fair.

Rather than discussing world leaders engaged in VR activities, two presenters at the Global Street Fight shared how VR is becoming part of news coverage by media organizations.

Raymond Soto, Gannett creative lead of applied technologies, and Holly McCall, Midwest vice president at the USA Today Network, led a discussion of how media companies are warming up to the idea of virtual reality journalism.

The Des Moines Register and its parent company, Gannett Digital, were awarded an Edward R. Murrow journalism award last year for coverage of dramatic changes in a rural community using VR technology. The Harvest of Change series included a 3D tour of an Iowa family farm, possibly the first example of VR journalism.

Global Street Fight attendees could download a USA Today VR app that, along with free VR goggles distributed by the presenters, allowed attendees to experience VR on our own.

During a Q&A sessions, my hand shot up and I asked whether people with motion sickness can comfortably watch VR videos. (I had a bad experience with the Harry Potter and the Escape from Gringotts 3d ride at Universal Orlando, and didn’t want a repeat experience.)

Soto said VR video creators are sensitive to that issue now, and use techniques such as zooming in and out, rather than panning left to right, which brings on motion sickness.

He was right, because later at home I was able to enjoy a VR ride along with Blue Angels as we made several maneuvers, without me needing an airsickness sack!

As the above photo of a work colleague shows, the VR videos were a big hit when I shared them with coworkers the day after the conference.

NEXT POST: VR, AI Will Be Mainstream Soon Enough (Part 2)

‘Leadership Amid the Battleground’ Panel Hits Close to Work

April 24, 2016 /

Global Street Fight study cover graphicThe purpose of the final session of the 2016 “Global Street Fight” according to its organizer, G&S Business Communications, was to “explore public perceptions of CEOs in today’s hyper-competitive global marketplace.”

As a communicator who receives a paycheck from Volkswagen Group of America, Inc., I connected with the session title: “Leadership Amid the Battleground.” In fact, Volkswagen came up several times during the opinion panel led by Steve Halsey, managing director of G&S Business Communications, and featuring Carol Gstalder, Nielsen senior vice president of consumer insights.

Comments hit uncomfortably “close to home work.”

During the panel discussion, Gstalder and Halsey referenced results of the “Fourth Annual Global Street Fight Study,” and provided context for some of the findings.

The Global Street Fight Study, Halsey said, has tracked the trends and issues that impact our expectations and perceptions of leaders in the C-Suite.

Findings from the 2015 Street Fight study indicated that major U.S.-based corporations were focused on “reputational triage” a year ago, Gstalder said. This year, although some notable companies are dealing with a reputational crisis, more senior leaders are described by Global Street Fight study respondents as “bold,” “innovative” and “strong.”

Gstalder attributed that shift to factors including an improving economy, greater consumer confidence, and C-suite engagement and comment in popular social issues that resonate with employees.

Then the panel discussion hit close to work. Gstalder said the type of crisis taking the forefront in survey participants’ minds changed this year.

Last year, the crises that came to mind included General Motors’ quality issue and recalls, and a rash of data breaches that required senior leaders to calm customers and regulatory agency concerns about customer privacy and data protection.

This year’s study uncovered a high emotive level of concern regarding potential corruption and wrong-doing by organizations including FIFA, pharma company greed, corporate tax diversions through the Cayman Islands and Volkswagen.

“When we asked the public this year what potentially would be the most damaging crises, it’s lying or corporate wrong-doing,” Gstalder said. “It goes to the “code of conduct, and what some of the other conference speakers here talked about this morning: A culture of compliance and values, and the importance of senior leaders to be living by those values.”

In the months since the Volkswagen diesel issue broke, I’ve been asked many times from family, friends and acquaintances “how are you doing?” and “what will this mean for Volkswagen?”

Let me be very clear here: I do not represent Volkswagen A.G. or any of its subsidiaries when I write this blog. These are my posts, my thoughts and feelings.

You may know that Volkswagen is not commenting publicly about its ongoing efforts related to the diesel issue, except as it posts information on its diesel issue website. According to that site, “Specifics of the agreements in principle are still being finalized. Until finalized, details remain confidential in accordance with the Court’s direction.”

As a communications professional who has received training in crisis communications, I would love to be more involved. However, my role with VW Credit, Inc., the financial services subsidiary of Volkswagen Group of America, Inc., is as an internal communications specialist. The fact is that I learn about this issue the same as most people inside or outside of the organization: through the company website and occasional email updates, and through media posts from people outside of the VW organization.

I work with many wonderful people who remain passionate about the company and its brands. We want the issue to be resolved fairly, and we want to do our part to help restore trust in the VW Brand.

It was difficult to bite my tongue during the Global Street Fight Conference when VW was mentioned. That’s as much as I can say, even though it doesn’t feel like nearly enough.

NEXT POST: VR, AI Will Be Mainstream Soon Enough (Part 1)

Highlights of the 2016 Global Street Fight

April 21, 2016 /

The Fourth Annual Global Street Fight Study is being released next week by G&S Business Communications, and earlier this week, study highlights were made available to attendees of the G&S “Global Street Fight” business communications conference in Chicago.

The study, conducted in March by Harris Poll on behalf of G&S Business Communications, queried 2,018 adults online. Study highlights provided to me and other conference attendees, focused on social media patterns and preferences. Some results were broken down by generational categories of Millennials and Generation X, as well as the “General Public” and “Opinion Elites,” which G&S defined as “a sub-segment of the main survey respondents who are more informed, engaged, involved in current issues and exert influence on the general public.”

In subsequent posts, I’ll share some of the great content provided by conference panelists who covered global trends in:

  • Corporate compliance and diversity challenges in the C-Suite
  • Reputational and economic challenges that are plaguing organizations
  • Breakthroughs and advances in narrative science and artificial intelligence storytelling
  • Virtual Reality in journalism and media
  • Leadership and crisis responses

Here are three slides from the G&S 2016 Study Highlights:

Global Street What They Should Post

Study respondents (46%) want senior business leaders to share information about their company’s business activities.

They DON’T want senior leaders at large companies to share personal opinions on social media (64% of all respondents and 71% of opinion elites).

Global Street What They Want From Leaders

More than one-third of study respondents want senior leaders to use social media to address company vision, company products and services. Low on their list are posts focused on advice on running a business (13%), personal stories and anecdotes (15%) and professional development tips (18%).

Global Street Why It Matters

It matters, to somewhat varying degrees, to each of the study subgroups because large percentages of the study respondents use social media to familiarize themselves with a company before deciding whether to purchase that company’s products or services.

They tend to place more trust in information about a company when they get it through social media. And they tend to believe that senior leaders who are transparent on social media are more trustworthy.

NEXT POST: Leadership Amid the Battleground

Bigstock image of businessman presentation

Presenting Results That Tell a Sad Tale About Presentation Skills

March 7, 2013 /

Businessman giving presentation at podiumThis afternoon, I returned to my desk after delivering a speech during an open house organized by my company’s Toastmaster’s club, and spotted an email about presentation skills.

The email was from Distinction Communication Inc., announcing publication of results from Distinction’s 2013 Presentation Impact Survey. Although the survey sample was small (150 people), it provided some data that lends credence to the notion that companies and their employees (including leaders) need help to develop their presentation skills.

Even after decades of experience as a communications professional, I saw the need a few years ago to ramp up my speaking and leadership skills through Toastmasters. The support and guidance provided by Toastmasters and companies such as Distinction is worth the investment of time and money.

Here are results of the Distinction 2013 Presentation Impact Survey. I think they track well with what I see within my company.

1) What best represents your role in the organization?

11% Senior Management
42% Sales or Marketing
17% Training & Development
3% Corporate Communications
5% Operations or Finance
22% Other (Education, mid-level management, directors etc)

2) How would you rank the importance of personal presentation skills on your career and income?

89% Communicating with clarity/directly impacts my career and income (Up 3% from 2012)
10% Presentation skills are helpful but only impact my job somewhat
1% Good presentation skills probably don’t impact my job at all

3) What is the mix of face-to-face presentations vs. web-based presentations you deliver?

33% I only deliver face-to-face presentations.
37% Most of my presentations are face-to-face with a few that are web-based.
16% An even mix of face-to-face and web-based presentations.
14% More than half of my presentations are web-based. *(Doubled from 2012 results)

4) Which best reflects your ability to get honest and constructive feedback on the presentations you deliver?

39% I get regular, constructive and helpful feedback on how well I’m presenting.
36% The feedback I receive is very infrequent and not always helpful.
25% I rarely or never receive direct input on my presentation skills.

5) Do you believe you are a good presenter?

49% Yes, I believe I’m a pretty good presenter
41% I think I’m a somewhat average presenter
10% My presentation skills are not as strong as I would like

6) What best describes the PowerPoint (or equivalent) presentations you or your team deliver? (Be as objective as you can)

12% Very simple- sometimes bordering on too elementary
16% Overly complicated – way too much information on a slide
50% Average visuals- no better or worse than others I see
22% Awesome- high caliber and well-designed presentation visuals

7) Rank these presenter behaviors from most to least irritating or distracting, 1 being the worst (listed below from most irritating average score to least)

#1 – Reading directly from notes or off the screen
#2 – The use of umm’s and uhhh’s (filler words)
#3 – Pacing or nervous movement
#4 – Eyes wander and won’t make eye contact with the audience
#5 – Presenter wants to stay behind a podium or lectern

8) On a 1-10 scale, rank the average presenter you see in your organization every week.

5.6

9) Does your company provide meaningful and ongoing resources and tools to help you become a more effective communicator and presenter?

31% Yes- my company supports the ongoing development of these skills in a number of ways
55% Limited- my company provides only occasional or limited resources or tools
14% No- my company does not offer any resources for presentation skills development

10) When asked to deliver an important presentation, your gut feeling is…

35% No sweat… I really love giving presentations
64% I would be anxious but I always make it work out
1% I’d rather have a root canal at the dentist’s office

11) When it comes to creating the underlying message for my presentations…

37% I don’t have a consistent plan for shaping important presentation messages
8% Someone else usually creates the messages for my presentations
55% I have a very specific messaging game plan that I use

*Survey respondents January 2013= 150

This annual survey is conducted by Distinction Communication Inc., a Portland, OR–based presentation services company that provides delivery skills coaching, messaging and advanced design support to clients around North America and the world.

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