The Fourth Annual Global Street Fight Study is being released next week by G&S Business Communications, and earlier this week, study highlights were made available to attendees of the G&S “Global Street Fight” business communications conference in Chicago.
The study, conducted in March by Harris Poll on behalf of G&S Business Communications, queried 2,018 adults online. Study highlights provided to me and other conference attendees, focused on social media patterns and preferences. Some results were broken down by generational categories of Millennials and Generation X, as well as the “General Public” and “Opinion Elites,” which G&S defined as “a sub-segment of the main survey respondents who are more informed, engaged, involved in current issues and exert influence on the general public.”
In subsequent posts, I’ll share some of the great content provided by conference panelists who covered global trends in:
- Corporate compliance and diversity challenges in the C-Suite
- Reputational and economic challenges that are plaguing organizations
- Breakthroughs and advances in narrative science and artificial intelligence storytelling
- Virtual Reality in journalism and media
- Leadership and crisis responses
Here are three slides from the G&S 2016 Study Highlights:
Study respondents (46%) want senior business leaders to share information about their company’s business activities.
They DON’T want senior leaders at large companies to share personal opinions on social media (64% of all respondents and 71% of opinion elites).
More than one-third of study respondents want senior leaders to use social media to address company vision, company products and services. Low on their list are posts focused on advice on running a business (13%), personal stories and anecdotes (15%) and professional development tips (18%).
It matters, to somewhat varying degrees, to each of the study subgroups because large percentages of the study respondents use social media to familiarize themselves with a company before deciding whether to purchase that company’s products or services.
They tend to place more trust in information about a company when they get it through social media. And they tend to believe that senior leaders who are transparent on social media are more trustworthy.
NEXT POST: Leadership Amid the Battleground
