Tom Keefe

Spirited Communication

Tag: communications

Communicating as a Leader

July 26, 2024 /

A leader demonstrates certain traits that strenthen their ability to attract and develop people within their sphere of influence.

My career included time reporting to a boss who was not a leader. Let’s call him “Dave.” He cared about protecting his job, which meant Dave’s management decisions were based on self-interest and self-protection. The people who reported to him had limited ability to advise and persuade Dave to be more caring to the people impacted by his decisions. I left the organization when I could no longer stomach the situation.

Contrast that boss with a coworker who, while not a boss, was a true leader. Let’s call her Mary. I was in awe of Mary’s ability to cast a vision for what needed to be accomplished, know her weak areas (and convinced others to fill the gaps) and empower her teammates to take action to make a difference.

What made Mary a “leader” and kept Dave from being considered one?

A leader demonstrates these three traits, among others. These traits help them communicate more effectively as a leader.

  1. Authenticity.
    Communication Consultant David Grossman says: “Leading authentically isn’t about being like someone else. Instead, it’s about knowing yourself and being who you are.”

    Employees want a leader who is real and is aware of (and honest about) his or her strengths and weaknesses. They don’t want a leader who’s like a Hollywood movie set—well-packaged on the outside with nothing behind it on the inside.

    This authenticity is as much about words as it is about actions. It is about you to the extent that you’re demonstrating who you are, your values, and the higher purpose you serve. All of that will benefit your audience—the very people who are working to achieve your organizational goals.
  2. Be it; don’t “strut it”
    Certified Professional Co-Active Coach Mary-Ellen Hynd said a real leader is “someone who people follow willingly. It’s not about power and it’s not about position.” (We know who is the boss!)

    LISTEN! (be transparent, foster open communication, check for understanding)

    Which begs the question: How do you get people to follow you willingly?
  3. Motivate and inspire
    I learned important lessons from people who understood not to belittle or speak down to staff. These leaders always seemed to find something to cheer about in their staff’s performance, even when correcting or questioning.

High levels of trust in leaders correlate with higher employee engagement and positive business results. It also improves retention because people don’t usually leave organizations, they leave managers.

VR, AI Will Be Mainstream Soon Enough (Part 2)

April 26, 2016 /

My previous post summarized the growing attention to virtual reality (VR). This post focuses on another breakthrough technology that is gaining interest and acceptance: narrative science and artificial intelligence storytelling.

Kristian Hammond explains AI and narrative science during the G&S Global Street Fight business communications conference.

Kristian Hammond explains AI and narrative science during the G&S Global Street Fight business communcations conference.

When I joined VW Credit, Inc. in 2004 as its first (and only to-date) IT Communications Specialist, my boss told me that they were looking for me to help communicate the “value of IT” and other messages. One of the biggest difficulties that IT leadership faced then, he said, was that they were “data rich, but information poor.”

In other words, they didn’t know how to extract deeper meaning and narratives out of the massive amount of data to which they and the organization was privy. I did a good job, I believe, but we would have benefitted from the analytical and narrative text-generation systems developed by one of the presenters at the April 17 “Global Street Fight” business communications conference in Chicago!

At the Global Street Fight conference organized by G&S Business Communications, Kristian Hammond, chief scientist and co-founder of Narrative Science, explained that human beings aren’t built for the kind of data analysis that so many employees within financial services and other fields toil.

“There is a phenomenal amount of data today; way more data than we can understand,” Hammond said to Global Street Fight attendees. “There is a gap between the data and the end-user. We don’t want the data; we want the analysis derived from the data.”

Humans don't want data that we aren't built to analyze efficiently. We want the analysis from that data.

Humans don’t want data that we aren’t built to analyze efficiently. We want the analysis from that data that machines can process for us.

Although humans are not built to analyze data efficiently, machines are, he said. That is why he has spent decades working on the science of extracting narrative text from data and creating a system that automatically and efficiently creates accurate, useful narrative text for reports, press releases and other publications.

Hammond founded the University of Chicago’s Artificial Intelligence Laboratory in 1986, and formed Northwestern University’s Intelligent Information Laboratory (InfoLab) in 1998. Lately, he is marketing Quill™, an “advanced natural language generation (Advanced NLG) platform.”

According to the Narrative Science website, Quill “goes beyond reporting the numbers—it creates perfectly written narratives to convey meaning for any intended audience.” Hammond told us that Quill can create a financial analysis report in a professional, conversational tone literally within seconds. Compare that to the days or even weeks that some financial firms devote to their reports written by human analysts—who, as Hammond pointed out, don’t tend to like creating those documents.

One aspect that remains important in the AI narrative business is human oversight, Hammond said. He gave an example of a future in which he might enter a self-driving car and tell it to take him to the airport. “If it suddenly diverted to the nearest medical facility rather than the airport, I might be upset…unless the car told me that it detected, by monitoring my vital signs through a device on my wrist, that I was having a cardiac issue. We just want to know why it is making the decisions that it makes.”

Hammond’s belief in the need for human understanding of the software’s decision-making is a relief. Especially when I read that he most recently has been part of a United Nations Institute for Disarmament Research (UNIDIR) team that is working on shaping policy “regarding the control and regulation of the weaponization of autonomous devices.”

As my fellow Terminator fans would agree, we don’t need a real-life Skynet!

Highlights of the 2016 Global Street Fight

April 21, 2016 /

The Fourth Annual Global Street Fight Study is being released next week by G&S Business Communications, and earlier this week, study highlights were made available to attendees of the G&S “Global Street Fight” business communications conference in Chicago.

The study, conducted in March by Harris Poll on behalf of G&S Business Communications, queried 2,018 adults online. Study highlights provided to me and other conference attendees, focused on social media patterns and preferences. Some results were broken down by generational categories of Millennials and Generation X, as well as the “General Public” and “Opinion Elites,” which G&S defined as “a sub-segment of the main survey respondents who are more informed, engaged, involved in current issues and exert influence on the general public.”

In subsequent posts, I’ll share some of the great content provided by conference panelists who covered global trends in:

  • Corporate compliance and diversity challenges in the C-Suite
  • Reputational and economic challenges that are plaguing organizations
  • Breakthroughs and advances in narrative science and artificial intelligence storytelling
  • Virtual Reality in journalism and media
  • Leadership and crisis responses

Here are three slides from the G&S 2016 Study Highlights:

Global Street What They Should Post

Study respondents (46%) want senior business leaders to share information about their company’s business activities.

They DON’T want senior leaders at large companies to share personal opinions on social media (64% of all respondents and 71% of opinion elites).

Global Street What They Want From Leaders

More than one-third of study respondents want senior leaders to use social media to address company vision, company products and services. Low on their list are posts focused on advice on running a business (13%), personal stories and anecdotes (15%) and professional development tips (18%).

Global Street Why It Matters

It matters, to somewhat varying degrees, to each of the study subgroups because large percentages of the study respondents use social media to familiarize themselves with a company before deciding whether to purchase that company’s products or services.

They tend to place more trust in information about a company when they get it through social media. And they tend to believe that senior leaders who are transparent on social media are more trustworthy.

NEXT POST: Leadership Amid the Battleground

Be ready for impromptu meetings

Prepare for Brief Encounters

September 28, 2015 /

bigstock-Young-woman-in-jobWhether you need to provide an unexpected update to a boss, engage in a conversation with a stranger at an event, or “sell yourself” during a job interview, the ability to deliver an organized message off-the-cuff is a valuable skill to employ.

Many people feel unsure of their ability to respond in such situations, and can benefit from training and practice.

One activity that has worked wonders for me is “Table Topics” during Toastmasters meetings.

Table Topics help members develop their ability to organize thoughts quickly. During Table Topics, members respond to a question or statement that they hear just before they begin to speak. They are given one to two minutes to respond.

You don’t have to be a member of Toastmasters to practice this skill. Take time (10 minutes should suffice) during team meetings, small gatherings of colleagues or at job-search circles. Have one person ask a question that another person needs to address in one to two minutes. Use the stopwatch function on your phone to time them. You also can do a “round-robin” exercise, where several people take turns asking questions of others.

Encourage every participant to keep talking for at least the minimum time of one minute. Toastmasters uses a color-code system to advise the speaker about how much time has transpired:

  • Green at the minimum time of one minute
  • Yellow at the mid-point of one and one-half minutes
  • Red at the maximum time of two minutes

A “grace period” of 30 seconds is offered by Toastmasters, so that someone who speaks for up to 2 and one-half minutes is considered to have successfully completed the exercise.

I have seen how Table Topics have improved my ability to speak cogently at work and at events in my profession. It can work for you and your team, as well!

The ability to speak persuasively and in an organized fashion is just one aspect of effective communications. If you would like me to address a communication challenge or opportunity facing you and your organization, contact me to set up time to discuss it.

Concept image of patriotism, beliefs, and military service. God and country. Bible is open to 23th Psalm.

God and Country

May 24, 2015 /

At a time when the

At a time when the “separation of church and state” has challenged the rights of soldiers and military chaplains to openly share their faith, what will the new “rallying cry” of our nation be, once “God and Country” is removed from the national consciousness?

Is the United States that exists on the 2015 Memorial Day Holiday fundamentally different than the country that I, my parents and grandparents knew as young adults?

If we were tasked with communicating the meaning of this holiday and its significance to our culture and national well-being, would we craft radically different messages depending on our racial, religious, political and historical viewpoints?

What does “God and Country”–the rallying cry in past generations—mean today?

The Memorial Day Holiday began three years after the end of the Civil Way. It was called “Decoration Day,” and was an organized event to place flowers and small U.S. flags on the graves of both Union and Confederate soldiers. After World War I, the day was expanded to honor those who have died in all U.S. wars. In 1971, Congress declared Memorial Day a national holiday, and the congressional act placed the holiday on the last Monday in May.

Since then in my lifetime, we’ve had contentious wars that split the loyalties of Americans who either supported or opposed our involvement in military actions. Opinions remain divided over the necessity to have risked our military in Viet Nam, Grenada, Iraq, Afghanistan and other global hotspots.

That division has been exasperated by people who link U.S. military aggression to geopolitical manipulations based on, or directed at, religious groups. One example that I’ve seen expressed: “George W. Bush was a Christian president who led us into the Iraq War to subdue Muslims.” Is that true? More to my point, is that the entire story—even if that statement could be accurate?

The United States that was formed more than two centuries ago by a conglomeration of primarily Judeo-Christian leaders and fighting men has become home to a much different mix of citizens who represent a variety of racial, ethnic and religious backgrounds and belief systems.

A change of population naturally introduces ideas, beliefs and opinions that challenge the “status quo.” I consider that healthy, and I have always supported and appreciated our nation’s fierce defense of individual liberty, freedom of speech and the right to be represented, even when you are not the majority.

I’ve read that World War II was considered a “just war” that pitted God-respecting nations against regimes that considered their leaders to be “gods”—at least above the people who served them.

More recent wars have raised the question whether God has been used as a reason to wage war.

On this Memorial Day, consider what will happen when (and I mean “when,” not “if”) the United States is attacked by an aggressive force originating from outside of our borders. Are we U.S. citizens now too divided because of our differences to fight together?

Is “God and Country” now too contentious or outdated a rallying cry to be effective?

What should our national rallying cry be?

Learn tips and techniques that will help to make you a more confident and powerful leader.

Next Saturday! Free Leadership Workshop

October 10, 2014 /

Plan to attend a special workshop that will help you to be a more effective leader.

Plan to attend a special workshop that will help you to be a more effective leader.

If you are in the Chicago area next Saturday, consider joining me and several other communications professionals who are offering FREE workshop sessions under the general heading, “Unleashing the Leader Within.”The workshop sessions will be held from 1:45 to 4 p.m. on Saturday, Oct. 18, 2014 at Aon Hewitt, 4 Overlook Drive, Building A, Lincolnshire, IL 60046. Building security requires that you register in advance at this link. (http://j.mp/d30toastmasters)I’ll lead two workshop sessions:

  • Developing Your Leadership Skills
  • Characteristics of Effective Leaders

Other communication professionals will lead sessions on:

  • The Art of Effective Evaluation
  • Improving Your Management Skills
  • Building Your Thinking Power – Power of Ideas
  • Building Your Thinking Power – Mental Flexibility

This workshop is offered compliments of Toastmasters District 30, North Division.

I hope to see you there!

If Your Communications Just Blow, Here’s How to Make Them Really Suck

May 22, 2013 /
Keep reading to get to the sucky part!

Communication channels and methods continue to evolve, but the organizations where I have worked continue to rely heavily on the “blow” process, where information is pushed out to audiences. However, this cascade method is ineffective for several reasons:

  1. Lack of Engagement: Like a lecture from a parent, push communications tend to be one-sided. The audience receives information but has no opportunity to interact or provide feedback. The audience too often quickly becomes disinterested and ignores the message.
  2. Relevance: Information pushed to large groups can’t usually be tailored to individual preferences or needs. This shotgun approach hinders the message from resonating with every recipient.
  3. Information Overload: Please stop listening for a moment to the pings, chimes and assorted alert noises that are coming from your phone, laptop, smart watch and Alexa to acknowledge that people are bombarded with information. Push communications contribute to information overload, making your message just one more noisy nuisance.

That’s why push communications just blow!

Pull communications, on the other hand, can revolutionize the way we interact with audiences, particularly through social media, messaging and collaboration platforms like Microsoft Teams and Slack. Here’s how:

  1. Engagement: Pull communications “suck them in” to your messages. By attracting attention through compelling content, individuals actively choose to engage. This two-way dialogue flows through comments, likes, retweets and shares, creating a more engaged audience.
  2. Relevance and Personalization: Pull methods rely on providing content that is relevant to the audience’s interests. Individuals seek out your messages because they find value in the information being shared. Algorithms on social media platforms can tailor content to their preferences and increase the relevance and impact of your message.
  3. Virality and Reach: Who doesn’t want to be an influencer of some sort? Engaging content that sparks interaction goes viral. When people share your posts, your reach extends beyond the initial audience. Effective pull communications leverage the network effect and the results can be exponentially strong.
  4. Feedback and Adaptation: Pull communications allow for instant feedback. By monitoring how audiences interact with your content, you can adapt your strategies in real-time to better meet their needs and preferences. This iterative process keeps your communication dynamic and responsive.

Done correctly, your communications will pull an audience magnetically!

How to Pull It Off

  1. Create Compelling Content: Your content needs to capture attention right from the headline. My headline was intentionally startling. It got you to read this post, didn’t it? Of course once you were sucked in, the actual message needed to deliver to keep you engaged. Do that through the use of interesting hooks, visuals and storytelling.
  2. Encourage Interaction: Make it easy for your audience to engage with your content. Ask questions, invite comments and encourage shares.
  3. Use Multiple Platforms: Reach your audience where they are. Experiment by posting to various social media platforms and collaboration sites, tailoring your content to fit the context of each platform.
  4. Monitor and Adapt: Keep track of engagement metrics and be willing to pivot your strategy based on the feedback and interaction you receive.

The Role of Creativity

No matter how you choose to communicate, creativity is key. A boring message is going to be boring unless delivered with a creative touch. Communication is part art and part science. You can take lessons on how to paint beautiful word pictures, but you may be better off hiring a creative communication professional with proven success in turning dreck into verbal pearls.

Reach out to me or leave a comment if you would like to discuss this further—especially if you are ready to leave behind communications that just blow.

Spirited Communications

Spirited Communications Ahead!

February 3, 2013 /

Spirited CommunicationsWebster’s online dictionary defines “spirited” as “full of energy, animation, or courage.” That’s an accurate description of what I hope this new blog delivers and engenders.

We have too many other sites to visit if we simply want to have our eyes and ears tickled. I can spend hours on Facebook, reading and responding to the random thoughts and experiences of friends, relatives and people who, at some earlier time, I mistakenly relented from unfriending.

YouTube and video sites like it have become mini-entertainment channels. For every serious and thought-provoking video, we can see dozens of time-wasters.

I hope to help shape this blog into something more. Something worth investing your time into as a reader, commenter and/or contributor. The primary focus will be on topics related to communications professionals—after all, I’ve been in that profession for more than 30 years.

Anyone who recalls my earlier blog, “Commakazi Speek,” can be sure that its spirit survives here. Over time, I will bring some of those posts here, if they serve this site’s purpose.

After all, what spirited communications doesn’t benefit from the occasional “harsh realities, bitter truths, and other reasons to smile”?

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