Tom Keefe

Spirited Communication

If Your Communications Just Blow, Here’s How to Make Them Really Suck

Keep reading to get to the sucky part!

Communication channels and methods continue to evolve, but the organizations where I have worked continue to rely heavily on the “blow” process, where information is pushed out to audiences. However, this cascade method is ineffective for several reasons:

  1. Lack of Engagement: Like a lecture from a parent, push communications tend to be one-sided. The audience receives information but has no opportunity to interact or provide feedback. The audience too often quickly becomes disinterested and ignores the message.
  2. Relevance: Information pushed to large groups can’t usually be tailored to individual preferences or needs. This shotgun approach hinders the message from resonating with every recipient.
  3. Information Overload: Please stop listening for a moment to the pings, chimes and assorted alert noises that are coming from your phone, laptop, smart watch and Alexa to acknowledge that people are bombarded with information. Push communications contribute to information overload, making your message just one more noisy nuisance.

That’s why push communications just blow!

Pull communications, on the other hand, can revolutionize the way we interact with audiences, particularly through social media, messaging and collaboration platforms like Microsoft Teams and Slack. Here’s how:

  1. Engagement: Pull communications “suck them in” to your messages. By attracting attention through compelling content, individuals actively choose to engage. This two-way dialogue flows through comments, likes, retweets and shares, creating a more engaged audience.
  2. Relevance and Personalization: Pull methods rely on providing content that is relevant to the audience’s interests. Individuals seek out your messages because they find value in the information being shared. Algorithms on social media platforms can tailor content to their preferences and increase the relevance and impact of your message.
  3. Virality and Reach: Who doesn’t want to be an influencer of some sort? Engaging content that sparks interaction goes viral. When people share your posts, your reach extends beyond the initial audience. Effective pull communications leverage the network effect and the results can be exponentially strong.
  4. Feedback and Adaptation: Pull communications allow for instant feedback. By monitoring how audiences interact with your content, you can adapt your strategies in real-time to better meet their needs and preferences. This iterative process keeps your communication dynamic and responsive.

Done correctly, your communications will pull an audience magnetically!

How to Pull It Off

  1. Create Compelling Content: Your content needs to capture attention right from the headline. My headline was intentionally startling. It got you to read this post, didn’t it? Of course once you were sucked in, the actual message needed to deliver to keep you engaged. Do that through the use of interesting hooks, visuals and storytelling.
  2. Encourage Interaction: Make it easy for your audience to engage with your content. Ask questions, invite comments and encourage shares.
  3. Use Multiple Platforms: Reach your audience where they are. Experiment by posting to various social media platforms and collaboration sites, tailoring your content to fit the context of each platform.
  4. Monitor and Adapt: Keep track of engagement metrics and be willing to pivot your strategy based on the feedback and interaction you receive.

The Role of Creativity

No matter how you choose to communicate, creativity is key. A boring message is going to be boring unless delivered with a creative touch. Communication is part art and part science. You can take lessons on how to paint beautiful word pictures, but you may be better off hiring a creative communication professional with proven success in turning dreck into verbal pearls.

Reach out to me or leave a comment if you would like to discuss this further—especially if you are ready to leave behind communications that just blow.

I’m so glad that God is not a genie in a bottle!

Wishful Thinking

Who hasn’t read or heard the story of Aladdin and the magic genie? Rubbing an old lamp released the genie who granted Aladdin three wishes. In the 1992 Disney animated movie version, the genie explained to Aladdin the three provisos:

  •  Genie can’t kill anyone.
  •  Genie can’t make people fall in love. 
  • Genie can’t bring anyone back from the dead

A Google search included this related answer regarding the general “rules” for all wishful thinking:

  • You cannot receive more wishes than you were originally allotted. Some genies, or leprechauns or magic spirits give one wish, or two, even if the standard is three.
  • No creating or ending life .
  • You cannot effect free will.

In my younger years, I daydreamed about what I would wish for if I had been given the chance. Wishing got a little more complicated when I reached my teenaged years and made some bad choices.

I didn’t have a genie but I did have an incorrect view of God. Anyone else ever make a “foxhole prayer”? “Oh God, if you get me out of this I will NEVER/ALWAYS…”

I knew I couldn’t rub a lamp and make God give me what I thought I needed. But I thought I could convince God to do my bidding. Surprisingly, sometimes circumstances did work out the way I wished. At those times did I then remember my vow to “NEVER/ALWAYS…”? No.

When I was 23 years old, I stood next to a hospital bed where my sister, Annette, lay dying of cancer. I and a lot of people had prayed and prayed that her cancer would be cured. But it got progressively worse.

I thought about the TV preachers who said crazy things like, “In the name of Jesus, evil spirits come OUT!” They seemed to fix the people who then fainted from relief or terror. “Maybe Jesus (God) would fix Annette,” I thought.

Feeling self-conscious because my faith was very weak, I held Annette’s hand as she lay sleeping. “Jesus, please make the cancer disappear,” I said. But I didn’t feel anything mystical, nothing seemed different. And a few days later, Annette died.

Something changed in me some years later as I prepared to get married. I connected with the pastor who led Kim and I in premarital counseling. Not much later I joined that church and began a journey to better understand and serve God.

Worshipful Knowing

Today, I don’t try to manipulate God’s will and purposes for me. I’ve grown that much at least! I usually pray to be shown His will for me and to direct my actions and words toward Him.

Rather than the pain and frustration that I used to feel when trying to control people, places and God, I relax in most stressful situations because I commit to trusting God and accepting what comes.

The peace I feel in tough situations is worth far more than whatever I thought I needed in the past to achieve happiness.

God is real, alive and active in and through me. No genie could ever come close to matching what I have today.

So Majestic, So Intimate

God: The creator of the universe. The Lord who was praised by Deborah in Judges 5:3 as she sang:

“When you, Lord, went out from Seir,
    when you marched from the land of Edom,
the earth shook, the heavens poured,
    the clouds poured down water.
The mountains quaked before the Lord, the One of Sinai,
    before the Lord, the God of Israel.

New International Version (NIV)Holy Bible, New International Version®, NIV® Copyright ©1973, 1978, 1984, 2011 by Biblica, Inc.® Used by permission. All rights reserved worldwide.

This God is so majestic and moves in such awesome power; yet he also cares for me and knows me by name.

As a follower of Jesus Christ, I know the feeling of him listening to my cares and prayers, and giving me a spiritual hug. I hear the promptings of the Holy Spirit leading me to resist sin and do God’s will.

I praise the Lord who is so majestic while also being so intimately connected to me!

I don’t worship the creation

I’m not saying that I won’t try to be outside when the eclipse is nearing totality. It will be fun to experience. I’m saying that the movement of the Earth, moon and sun that will result in this alignment was put into motion by a God who deserves the glory and honor.

I would love to know that every thrill-seeking person who will don protective eyewear and gaze into the eclipse would reflect on the majesty of the Creator. But many don’t think–or believe–that God exists or cares about them.

If that is you, I respect your feelings and beliefs. I have to say that I can’t comprehend how someone can look at this world, this universe, and see the logic in the theory that it began out of nothing, evolved into its current state by random chance, and operates unguided with a precision and logic that allows us to accurately predict events like the eclipse. How could all of that be true without a Creator putting them into place?

Today, like every day, I will worship the Creator, not the creation.

Getting Untangled

This week I brought in my Christmas decorations from outside my home and the power cords and timers that I used to light them at the appropriate time. I only had a short time to do that and so I piled the decorations, cords and timers on a workbench in my garage.

Today I finished packing the decorations and cords. When I looked at one 100-ft. power cord, I saw it was a tangled mess.

The cord was still functional; if I plugged it in it would provide power to whatever I plugged into the other end. But because it was tangled, it was more difficult to use. It couldn’t stretch to the distance that it was made to reach.

Isn’t that like us when we get tangled up in emotional and spiritual dilemmas? We can’t stretch ourselves to think and do some things that we are made to tackle.

Just like I had to work to untangle the power cord, we sometimes have to untangle our hurts, habits and hangups with the help of friends, family or professionals.

I felt so much better when the power cord was neatly wrapped around the holder. If you’re feeling tangled up today, use your faith, friends and family to begin loosening whatever is entangling you.

An uncluttered home, mind and soul is so freeing!

New Day, New Year

This is the view that I captured this morning from my daughter’s kitchen window in Tucson, AZ. What a magnificent image that captures the awe and excitement of the new year.

Regardless of whether or not you set resolutions for 2024, each day will bring opportunities and challenges, beauty and sorrow, activity and rest.

I’ve recently had a spiritual boost by joining a Christian church that brings a powerful worship experience and relevant sermons soaked in biblical truth. My 2024 will include intentional effort to walk closer with my Lord and to appreciate His many blessings, including sunrises and sunsets.

Happy New Day and New Year!

My Favorite Christmas Gift

The radio host today asked listeners to share their favorite Christmas gift. I didn’t call in but I knew what I would say.

When I was in my late teens, my sister, Annette, sewed each of her brothers and our parents the same gift: A cloth ornament shaped like a candy cane. At the time, I didn’t think much of the ornament, except to acknowledge the time and effort Annette put into cutting the fabric, adding a soft filling and sewing each closed. When I left for college, I packed the ornament with other personal items that I couldn’t take with me and forgot about it.

A few years later, Annette, who was two years older than me, got married and they had a son. When we gathered at our parents’ home to celebrate Christmas, I saw that my mom had included her cloth candy cane ornament on the Christmas tree. That reminded me about my ornament, which was still packed away because I didn’t decorate a Christmas tree at my apartment.

One day my sister called me. Her voice breaking, Annette told me that she had been diagnosed with breast cancer at the age of 24. It was a shock, of course, and I moved back into with my parents to be able to help as Annette fought the cancer with chemotherapy and radiation. After 1-1/2 to 2 years, the cancer spread to my sister’s lungs and brain, causing her death that June.

In December, although we still mourned the loss of Annette, my parents and I put up the Christmas tree. When mom added the candy cane ornament, I ran to where I had stored mine. I placed it on the tree and wished that I could tell Annette how much her thoughtfulness meant to me.

This week, 40 years after my sister’s death, my wife and I put up our Christmas tree. Kim knows I have a tradition now, so she patiently waited until I found the ornament that would be placed first on our tree: a weathered fabric candy cane ornament. Over the years, I’ve opened many presents that were placed under our tree. But my favorite gift has always hung above the gaily wrapped presents below. A simple present made with love by the sister who will always remain in my heart.

Candy Cane fabric ornament made by Annette Keefe

What is the Big Deal About a Prank? (Part 4)

Why do I dislike pranks? I’m sure that as the fifth of six children in my family, I endured plenty of common pranks growing up.

The only one I remember is when my sister wrapped up coal and gave it to me as a Christmas present.

Yeah, I cried.

But no prank made me cry like that until one pulled on me in third grade. That one hurt.

I had been called up to the blackboard to solve a problem, and was feeling good that the teacher praised me for answering correctly.

I quickly sat but suddenly felt a sharp pinch where my butt met the seat.

I jumped up and twisted to see what caused the pain. A thumbtack hung from my pants. I probably was more confused and surprised than hurt from the thumbtack. What hurt worse was the immediate loud laughter of the boy behind me who planted the thumbtack, joined immediately by a chorus of laughter from what seemed to be every other kid in the classroom.

I felt my cheeks flush and I walked quickly from the classroom as the laughter continued. Somehow I held it together long enough to exit the class, but the tears flooded out before the classroom door shut behind me. I cried loudly as I walked down the hallway, not having a destination, just needing to put distance between me and that situation.

The teacher found me shortly afterward and comforted me. She convinced me to come back into the classroom and made the offender apologize in front of the class. I remember his half-serious, half-smirking face. It seemed like he was only sorry about being disciplined, not for hurting me.

That’s what I see a lot in people who pull pranks. They like the feeling of control, of making themselves feel better about themselves by dragging someone else down. They try to cover up any guilt or consequences by saying things like:

– “Come on, I was only kidding.”

– “Can’t you take a joke?”

– “What a baby!”

– “That didn’t hurt!”

– “You’d better not tell!”

I’ve developed a zero tolerance policy about pranks. I react strongly when someone tries to pull one on me, and make it as unpleasant for them as I can. That makes the “prankster” and anyone watching uncomfortable—which is exactly what I want.

What is the “big deal” about a prank? I hope this series of posts helps you to better understand.

What is the Big Deal About a Prank? (Part 3)

Why do people prank others?

Reasons include:

  • Boredom
  • Desire to control
  • Fear
  • Desire to feel better about themselves

None of the above reasons relate to someone pranking another out of kindness or to improve their esteem. That’s because pranks almost always are tinged with fear and its mean-spirited brethren.


  • Putting a sign like “Kick Me” on someone’s back
  • Pretending to be in severe pain or distress
  • Calling someone and asking inane questions
  • Placing something in another person’s path that will trip them, fall on them, or otherwise cause them to stumble or become uncomfortable

The victim of any prank may laugh it off or decide to pull a prank on the instigator or someone else. Neither response is good; the former gives power to the prankster, the latter perpetuates the negative behavior.

I know that “hurting people hurt people,” but no one has the right to make themselves feel better by hurting someone else. That’s the message to give someone who pulls a prank.

Read Part 1 Read Part 2

What is the Big Deal About a Prank? (Part 2)

When ‘Innocent Fun’ Is Neither Innocent, Nor Fun, To Others

In my previous post, I provided background on a prank, pulled on me, that has caused friction within my family.

In my previous post, I provided background on a prank, pulled on me, that has caused friction within my family.

Here is the beginning of the explanation for my reaction to the prank, and what pranksters in general represent to me.

When someone reacts unexpectedly to something that is said or done to them, it could be that the words or actions triggered something. The “fake bleeding” prank that my daughter and wife played on me, triggered several emotions and memories.

A few days prior to the prank, the three of us were reminiscing about a birthday sleepover involving my daughter and some of her friends when they were younger. The girls decided that the first one of them to fall asleep would be pranked by the others. When one girl eventually did fall asleep, Caitlyn moved toward her with a marker, intending to draw on the sleeping girl’s face.

Caitlyn tripped and her face struck an edge of our ping-pong table, near one of her eyes. As blood started to spurt out, Caitlyn and the other girls starting screaming for help.

Imagine being awakened in the middle of the night to the screams of little girls afraid that their friend was going to lose an eye, or worse. My adrenaline kicked in, until it became clear that the wound wasn’t serious enough for stitches. The rest of the sleepover didn’t involve much sleep for me.

My love of my daughter added to the stress of that moment. I wanted to protect her and help her to move past her fear.

The other day, when my wife said Caitlyn had fallen while walking her dog, and I saw what seemed to be a large degree of bleeding from Caitlyn’s face, that same desire to protect Caitlyn kicked in.

When I learned that it was a prank, my adrenaline was still pumping from racing up the basement stairs and taking action to assess and deal with the situation.

It was neither funny, nor fun, for me at that moment.

In my next post, I’ll provide some context for my intense dislike of pranks, drawing from my own experiences.

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