Spirited Communication

Category: lessons learned (Page 2 of 4)

‘How to Get Along with Black People’

While cleaning out file cabinets in the basement of my parents’ house, I found a book and letters that tell a story fitting for the Martin Luther King holiday.

The title of the book is, “How to Get Along With Black People,” with the subtitle, “A Handbook for White Folks* *And Some Black Folks Too!” written by Chris Clark and Sheila Rush. The book was published in 1971 and featured a forward by Bill Cosby—who at that time was a popular comedian.

How to Get Along With Black People Book Cover

I learned from reading handwritten correspondence tucked inside the book, that a relative had given the book to my dad after dad had expressed the desire to move past ingrained racial prejudice. To be clear: My dad wasn’t a white supremacist or someone who regularly railed against black people.

He was a product of his time and place: A male from a white lower-middle-class family. Segregation was being legally beaten down by the time my dad and mom had their sixth and final child, my younger brother, in 1961. But the Civil Rights Movement of the late 1950s through the 1960s surfaced fear and distrust in many communities across the nation—including West Rogers Park where my parents lived from 1966 to just a few short years ago.

My family used to enjoy African-American entertainers like Cosby and Sammy Davis Jr., but we didn’t have African-American friends or neighbors while I was growing up. It was like we could relax and enjoy their talent from a distance but wouldn’t make the effort to meet someone of color in real life.

Something happened to my dad at some point in his life that prompted him to reach out to a relative. The correspondence I found in the “How to Get Along” book didn’t include the original letter my dad had written, so I don’t know what happened. But the relative’s reply gave a hint. The relative expressed support for my dad’s desire to move past his fear of African-Americans. Dad evidently wanted to defeat some inner block that prevented him from being himself when interacting with someone who happened to be of color.

Our relative gave dad the “How to Get Along” book as a tool for dad to read as a beginning step toward reaching the point that King Jr. so eloquently described as

“I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.”  — Martin Luther King, Jr. / “I Have A Dream” speech, August 28, 1963

And what about me, one of my father’s offspring?

In the private, Catholic high school I attended in downtown Chicago from 1972-76, about 10 percent of my class were of color. We talked inside and outside of class, and while participating in intramural and extracurricular sports. But I didn’t consider anyone of color to be a friend then. I continued to hang out with white classmates.

In college, I met people of color who became true friends and colleagues in journalism. I was more mature and could interact with them as the normal people that they were. To me, it was how the world was supposed to be.

Decades later, I look back at the legacy of leaders like Martin Luther King, Jr. and see a world that is still divided, but that is better than the one my dad grew up in.

One small victory: I never had to hand my son and daughter a book explaining to them how to get along with their friends of color.

Cover liner notes (c) 1971 by The Third Press—Joseph Okpaku Publishing Co., Inc.
All rights reserved.

When Humor Helped Spread Serious Information About the Flu

Americans are suffering through the worst flu outbreak in a decade, and the deaths associated with flu are no laughing matter. But can communication professionals use humor to encourage people to take positive actions to stay healthy and limit the flu’s impact?

That’s exactly what I did during a different challenging flu outbreak: the 2009 H1N1 (Swine Flu) pandemic. This is an example of how to bring “Spirited Communication” to an organization. “Spirited” is defined as “full of energy, animation, or courage.” It takes courage to share potentially unnerving information with employees or customers, but creativity and humor can make the information easier to consider—and more memorable.

The 2009 Swine Flu pandemic was particularly alarming because, in addition to the very young and very old who more typically have critical reactions to influenza, Swine Flu strongly affected even previously healthy young adults. It was akin to a previous H1N1 influenza virus that in 1918-19 infected 500 million people worldwide and killed tens of millions of them.

Companies like VW Credit, Inc., where I worked as a communications specialist, considered how to inform employees about the steps to take to lessen the spread of H1N1. I met with the company’s business continuity manager to strategize a communication plan for sharing information about H1N1 without striking fear in healthy employees.

As I reviewed material from government and private health organizations, my creative energy sparked. H1N1 was nicknamed “Swine Flu” because the virus strain originated when a previous combination of bird, swine and human flu viruses further combined with a Eurasian pig flu virus.

My idea was to create a series of emails from “famous swine,” who joined forces to battle Swine Flu through dissemination of tips and information related to prevention and treatment. The information in the emails would then be used in a contest at the end of the campaign. By reading and keeping the emails, employees would continue to review and absorb the information, while enjoying the messages sent by “famous swine” including:

  • Wilbur, the pig from the novel, “Charlotte’s Web,”
  • Arnold, the pig from the 1960s television show, “Green Acres,”
  • Jasper, one of the Three Little Pigs, and
  • Miss Piggy from The Muppet Show.

Click image to read the .PDF version

The emails contained links to practical information regarding how to prevent and treat flu. I also posted basic health information such as the importance of washing hands to prevent the spread of infection in common areas.

It became clear from employee feedback that they found the campaign to be highly entertaining and informative.

More than 12% of employees participated in the final contest to answer a 10-question quiz on Swine Flu prevention and treatment.
 

Click image to read the .PDF version.

I was gratified to hear from several employees who said the campaign’s humorous approach made them more aware of the importance of preventing the spread of H1N1, while lessoning their fear. The campaign brought home the bacon!

How could this approach be used on the current flu outbreak? Think of a series of superheroes who fly to companies, schools or other groups to share tips for preventing the spread of influenza. They could promote flu shots and preventive treatments with a phrase such as, “We flew in to knock out the flu.”

Remembering 9/11 and My Job Search Then and Now

Sixteen years ago, I was sitting in a coffee shop with about 10 members of a newly formed job search support group. It was the third week since I was terminated from a marketing communications position at Wonderlic, Inc. I was another casualty of the nation’s slowing economy and the company’s belt-tightening.

“Someone just flew a plane into the World Trade Center towers,” one of the group said, having listened to the news report on the radio playing in the coffee shop. I remember my response vividly: “That is truly sad, and I hope that not too many people died. But we have to focus on getting jobs!”

I soon realized that I had missed both the scope of the tragedy in New York and how our world was about to be rocked. The terrorist attacks there, at the Pentagon, and the hijacked Flight 93 that crashed into a Pennsylvania field, led to a shutdown of air traffic and further weakened the nation’s economy.

Hiring dried up, then slowly resumed over the ensuing months. For me, 9/11 marked the beginning of a three-year period of under- and unemployment, the worst period of my professional career. That ended in March 2004 when I was hired by VW Credit, Inc.

Today, as the nation again honors the brave first-responders and remembers the nearly 3,000 people killed in the 9/11 attacks, I feel a small sense of uncomfortable familiarity. Due to a reorganization, my position was eliminated in March at VW Credit, and I am about six months into my search for my next communication position. While I’m grateful that the economy is in better shape than it was 16 years ago, and my professional networking efforts continue to uncover promising leads, I find myself once again with an uncertain immediate future.

I continue to hone my speaking skills and build a speaking career, but I am not at the point where that can sustain my family by itself.

But it occurred to me recently that the strength, commitment and perseverance that I and the nation showed 16 years ago will lead to positive outcomes today. In other words, faith and effort are stronger than fear and doubt.

It was important for me to remember that today, and I hope it helps someone else who reads this.

Another Take on Parental Expectations

While participating in the creation of videos as a corporate communications professional, I learned how to write and deliver polished lead-ins. It was one of many skills that I wanted to help my children to develop, and I looked for opportunities to share my knowledge “for their good.”

When an opportunity presented itself during a family vacation to San Diego, I learned a valuable lesson regarding the potential pitfalls of parental expectations. It’s a fitting topic to share on Father’s Day—and is even more poignant for me because my wife and daughter were the ones who recently shared their perspective of the experience with me.

During that week-long trip, my 12-year-old son, Kevin, and 10-year-old daughter, Caitlyn, showed a great deal of interest in using the family’s new Sony Handycam digital video camera to record portions of the vacation from their perspectives. Other than when I cautioned them not to dangle the video camera outside of whatever vehicle we were sitting in while they shot video segments, I thought I gave them great freedom to enjoy the experience of videotaping our vacation moments.

That was until I reviewed their first recordings. Their rapid camera movement during shots of the San Diego Zoo made me more nauseous than any live carnival ride I had ever taken. Their stopping and starting recordings of people mid-sentence and thought caused flashbacks of my past drunken revelry and long-forgotten, very forgettable and regrettable, barroom conversations.

“They can do better than this,” I thought. “All it will take is a little coaching.”

Then I had an amazing idea. Why not turn this haphazard video recording into a family vacation video project? That would bring much-needed focus to our recording efforts—and give me the chance to showcase my talent as a communication coach and video “expert.” Oh yeah, and the kids will love it!

Surprisingly, Kim and the kids were much less excited about the family video project than I expected. Well, all I needed to do was to get one of the kids involved, and the rest of the dominoes would fall quickly into place, right?

My immediate choice was to work with Caitlyn on what would be the video intro. Caitlyn was a natural who enjoyed being videotaped and had a good, natural presence on camera. She was her communication daddy’s little girl!

Well, she was no “one-take wonder,” and I was a less-than-encouraging coach. She started pretty well on her first take: “Welcome to SeaWorld. I’m going to take you…I’m going to take you on a tour today.”

‘OK, a slight flub,” I thought. “We could take it out in post-production, but why not have her get it right now?” I kept the camera recording as I said, “Ok start again and say, ‘Hi I’m Caitlyn Keefe’ and then say what you said just now. Look right at the camera.”

Appearing slightly annoyed, but still game, Caitlyn started Take Two: “Hi, I’m Caitlyn Keefe and we’re at SeaWorld, and I’m going to be your tourist.” “CUT!” I nearly yelled, but instead said, “Tour guide, Caitlyn. Two words.”

My voice tried to hide my frustration, as I said, “Do it again now, real good, all together now. Look at the camera while you’re doing it. With a smile!”“Hi, I’m Caitlyn Keefe and I’m going to be your tour guide, and we are in California, San Diego, and I’m going to show you around SeaWorld.” I panned away to show the entrance, then back to Caitlyn. I fed her the next line: “So let’s get started.”
“So, let’s get started,” Caitlyn said with a smile while she spread her arms wide at her side. It either was a pose of excitement or resignation—I still can’t be sure.

Caitlyn, Kim and I recently watched this video. Caitlyn’s comment afterward: “Well, now I guess we know why I never became an actress—I thought I wasn’t good enough!” Although she was half-joking, Caitlyn and her mom have continued to bring up the “coaching session”; so I know it did bother them.

That is the lesson that I want to share on this Father’s Day. We have such a short window of time to be the primary teachers of our children. Our ability to help guide them and support them quickly becomes contingent on our relationship with them.

The Christian bible states, “Fathers, do not provoke your children to anger by the way you treat them.” It is wise advice that can keep the all-important parent-child relationship open. We cannot communicate to loved ones if they close their ears to us.

In recent years, I’ve made efforts to hold my tongue so that one of my children can share something with me. When I do that well, I gain important insights into their world, their struggles, and their concerns.

That hasn’t always been easy for me and my controlling personality. On this Father’s Day, I’m glad that I can call “Cut!” on myself and give myself another take in the action adventure that I call, life.

What You Missed at CorpComm Expo

Attendees of the Nov. 15-16 CorpComm Expo (CCE) at Navy Pier in Chicago  heard communication tips and updates from communication pros, and saw the latest software and hardware for interactive content solutions.

CCE is the world’s first and only conference and trade show exclusively dedicated to showcasing digital communications technology and education that specifically serve the needs of corporate professionals.

Two educational sessions that I attended were a case study on an internal branding campaign at the Bill and Melinda Gates Foundation, and a panel discussion regarding best practices for internal marketing and growth of an internal media department. I’ll highlight a third conference presentation in a separate post.

Kelly Hipchen, a communication officer at the Bill and Melinda Gates Foundation, shared a case study on an internal branding initiative during the CorpComm Expo.

Kelly Hipchen, a communication officer at the Bill and Melinda Gates Foundation, shared a case study on an internal branding ambassadorship (advocacy) initiative during the CorpComm Expo.

The case study was presented by former IABC Chicago Board Member Kelly Hipchen, who now serves as a Communications Officer at the Gates Foundation. Hipchen provided background and detail of a brand ambassadorship (advocacy) initiative that her team launched at the foundation.

The foundation leadership saw a need to redefine and refocus its “story” so that its 1,400 employees and “foundation alumni” across the globe could better share its core mission and accomplishments.

One learning from the branding initiative that Hipchen pointed out was that leadership had to work with employees to let the meaning of “keeping humble” evolve. The leadership team believed early on that the foundation’s work wasn’t supposed to bring glory to the foundation, she said. But she and other communication professionals were able to explain that “being humble doesn’t necessarily mean being silent” about accomplishments made from the grants originating from the Gates Foundation.

Jeff Boarini, consultant and former director at McDonald's Creative Services team, speaks during a panel discussion at CorpComm Expo.

Jeff Boarini, consultant and former director at McDonald’s Creative Services team, speaks during a panel discussion at CorpComm Expo.

The best practices panel included Jeff Boarini, former creative director at McDonald’s Creative Services; Chris Barry, senior director/Group creative director at Best Buy’s Yellow Tag Productions department; and David Leonard, WorldBank division manager of printing and multimedia services.

Boarini was part of a downsizing at McDonald’s, in which he ended up training people from the outside company that McDonald’s hired.

In light of a Forbes article I read titled, “No—I won’t Train the Intern to Replace Me,” I asked what benefit he found in staying there and training his replacements. Boarini said, he has maintained professional bridges with former associates, and he recommended that anyone in a similar situation consider the value of maintaining good relations with employers during layoffs.

Barry then discussed his role managing an internal creative unit within Best Buy. He shared two videos that his team created for internal audiences, including one parody of “Hamilton,” that included professional dancers and actors performing a Best Buy-related song meant to motivate Best Buy employees at holiday time. Barry said his team has earned trust by continuing to provide efficient and effective work that gives internal clients “what they need, not always what they want at first.” He said communication professionals need to “push back when necessary” to ensure that their internal customers understand why a certain approach or content would be most effective in meeting their needs.

One tip that he shared with conference attendees is to add subtitles to videos that might be seen on kiosks or computer screens within work areas with the sound turned off. That way, employees understand the message even when viewing the video in an environment where the sound cannot be played.

Chuck Gose, BroadSign corporate communications practice leader and sales director, shows the company's popular "Periodic Table of Internal Communication."

Chuck Gose, BroadSign corporate communications practice leader and sales director, shows the company’s popular “Periodic Table of Internal Communication.”

During the CCE, I also spoke with Chuck Gose, BroadSign corporate communication practice leader and sales director. Gose, whose company developed a popular “Periodic Table of Internal Communication,” shared the news that he is currently working on an updated version of the Periodic Table that will include new content provided by communication professionals who have used the Periodic Table in their work.

The Periodic Table of Internal Communication groups common elements of smart internal communication. “Like the original Periodic Table, our table was developed with the knowledge that additional “elements” would be discovered, and the table updated to reflect them,” Gose said.

Facing Fear and Fire Through Firewalking

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/4535985/height/360/width/450/theme/standard/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”360″ width=”450″]

Download Episode!
In June 2016, several participants in a firewalking exercise at a Tony Robbins motivational seminar, were taken to local hospitals after suffering burns.

Why would anyone walk across fire, and how do so many thousands of participants at events like Robbins’ avoid injury?

Stephanie Kurokawa

Stephanie Kurokawa

Listen to this 14-minute with Stephanie Kurokawa, a speaker, trainer and volunteer for Tony Robbins. She has successfully firewalked three times at Robbins’ events, and shares her thoughts on the benefits of the exercise.

Competition

Keefe Toastmasters trophiesThese are some of the trophies that I’ve won in various contests since joining Toastmasters. When I began to compete, these trophies were the prime motivator for me. I wanted one in every contest I entered, and the one I wanted most was the first-place trophy!

Now as a more seasoned speaker, I understand something that some of my Toastmasters peers told me years ago. The value of entering competitions isn’t the hardware you might acquire. It’s the personal growth that you obtain in the effort and experience.

In Toastmasters, and in other areas of our lives, we compete against ourselves, not against each other. When we compete against someone else, we focus energy on ways to “overcome” that person. To “one-up” them. Perhaps to belittle or beat them down in a fruitless effort to make ourselves look or feel better than them.

That is selfish and self-centered thinking that, in its extreme, is destructive to relationships and self-esteem.

When we compete against ourselves, we focus energy on ways to overcome past mistakes and obstacles that achieved a certain result. By learning from our mistakes and exploring ways to overcome those obstacles, we improve and move forward.

I can compete against myself and still support and cheer for someone else who is in the same “arena” as me. That is part of the reason why some teams succeed; each member works to do his or her best, while supporting each others’ efforts.

Another key is that, by not considering others as my “competition,” I remain open to learning from them, which can provide insights and ideas that I otherwise wouldn’t think by myself. That is the another reason why some team succeed; each member remains teachable and absorbs lessons from the experience and perspective of fellow teammates.

Early on, I didn’t work with other Toastmasters when I wrote and delivered my speeches in contests. I was competitive to a fault, and my speaking and delivery skills suffered–even when I occasionally took first place.

Today, I practice my speeches in Toastmasters meeting attended, in part, by people with whom I will share the stage at speech contests. We offer each other pointed, practical suggestions and encourage each other to do our best.

Each of us still wants to take home the trophy, of course. But I can say, for myself, that I have peace when I deliver a speech as well as I possibly could—even if someone else’s speech and delivery is rated higher that day by the judges.

And I can applaud my fellow contestants enthusiastically, because they, like me, know that the person they are competing against is themselves.

If you would like me to address your group or organization on the topic of teamwork, competition, speaking skills or a related topic, contact me.

There IS No Substitute!

When young Tom Cruise uttered the phrase, “Porsche…there is no substitute,” in the 1983 movie classic, Risky Business, millions of viewers, including me, understood the message.

The real deal is worth the price you pay—particularly when you compare the original to a cheap knock-off.

Such is the case with The Walking Dead. This instant classic television drama draws its success from a special combination of excellent scriptwriting, top-notch production and makeup values, and actors who act as an ensemble, while delivering standout performances when called upon.

(c) AMC-TV and The Walking Dead.

(c) AMC-TV and The Walking Dead.

The runaway success of The Walking Dead naturally inspired greedy producers and writers to try to cash in by creating other zombie-related shows, including “Z Nation” and “iZombie.”

But those imitations miss the qualities that make the original so appealing. They lack the depth and quality of writing and production that sets the original apart.

walking deceased imageI’ve been going through a bit of Walking Dead withdrawal since the latest season ended, which led me to wasting nearly two hours of my life this past weekend watching “The Walking Deceased.” It was marketed as a spoof of The Walking Dead, but don’t waste your time or money on it.

I just kept thinking to myself, as the movie dragged on, that there IS no substitute for the real thing!

7 Tips To Reduce Physical Clutter

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In my previous post, I suggested that we look for ways to remove clutter from our lives. That clutter could be physical, emotional, spiritual, or some combination of them all.

Knowing that this will be easier said than done for some of us, I’m allocating the next couple of posts to specific tips for reducing clutter.

Today, let’s take a look at physical clutter.

We may be able to hide emotional and spiritual clutter from people around us, but physical clutter tends to stand out. Unless we keep people away from our desk and surrounding office space, closets, garage and basement storage area, we WILL be found out.

A close family member and his spouse continue to rebuff my suggestions that they invite me to visit with them at their home. He is clear about the reason: they have too much “stuff” scattered throughout their home, and he doesn’t want to:

  • Clean and organize it
  • Deal with the reaction of visitors like me, if we would see the “mess.”

When I point my finger at my relative, I absolutely have three fingers pointed back at me. My wife and kids have commented several times regarding the number of boxes and bags that I have filled with notes and reference material for books and other projects that have not yet been completed (or started, in many cases).
Here are tips that I’ve found helpful, as I’ve begun to remove physical clutter from my home and workplace:

  1. Admit that you have a clutter problem. Because most people don’t spend time seeking out individuals who might require an intervention from a clutter issue, face reality if more than one person comments about the clutter in your workplace, car or home. Accept that your clutter is particularly noticeable—and that you probably could benefit from reducing it.Ask yourself: ”Would I feel less stressed and more efficient if I were to reduce the clutter in my life?”
  2. Get help—from an “accountability buddy.” At a minimum, you will achieve more if you ask someone to serve as an objective voice of reason and accountability. As you begin to decide what to keep and remove, this buddy will keep you focused and help with difficult decisions. The accountability buddy also will provide encouragement as you achieve small successes that you might not otherwise consider worth celebrating.
  3. Take it one step, one closet, one box at a time. I began my decluttering project recently by emptying one of the many bags that I have stored in my home office and basement storage area. I put aside a few items that were important and useful, threw away or shred many documents that were unnecessary, and made digital memories of items that I want to remember, but don’t need to keep.
  4. Digitize! I have accumulated a great number of trophies, certificates and knickknacks from my participation in professional organizations including Toastmasters and the International Association of Business Communicators—as well as from work-related conferences, workshops and promotional events. I’ve begun to scan the documents that I want to remember (drawings made by my kids when they were preteens are particularly valuable to me). I use my iPhone or a digital camera to photograph bulky items such as trophies. Then I either find a place that accepts those items (like the Nationwide Trophy Recycling Program), or I dispose of them.
  5. Donate. In addition to old trophies, look at other items to donate to worthy causes.
  6. Organize. Once you have cleared a shelf, a closet or a desktop, only put back items that are necessary, and be intentional about how you use that space, so that you aren’t tempted to put something there that doesn’t maintain the space’s primary purpose.
  7. Repeat. Understand that reducing physical clutter is not a one-time event. It is a daily necessity. Use discretion as you make choices regarding whether to bring new items into your work or living spaces.

Have you used any techniques for reducing physical clutter? I’d love to hear them. Either comment here or send me an email.

Next post: Reducing emotional and spiritual clutter

As Part of ‘Spring Cleaning,’ Remove Clutter

Physical, emotional and spiritual clutter can take a toll on us!

Physical, emotional and spiritual clutter can take a toll on us!

“It’s interesting to see that people had so much clutter even thousands of years ago. The only way to get rid of it all was to bury it, and then some archaeologist went and dug it all up.”
― Karl Pilkington, An Idiot Abroad: The Travel Diaries of Karl Pilkington

What would an archeologist dig up 1,000 years from now if he or she found your home or office?

What would a counselor dig up if he or she talked with you about the physical, emotional and/or spiritual “clutter” currently in your life?

Use today as an opportunity to begin to remove clutter from your life.

“A simple life is not seeing how little we can get by with—that’s poverty—but how efficiently we can put first things first. . . . When you’re clear about your purpose and your priorities, you can painlessly discard whatever does not support these, whether it’s clutter in your cabinets or commitments on your calendar.”
― Victoria Moran, Lit From Within: Tending Your Soul For Lifelong Beauty

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